Subaru of America and the Leukemia & Lymphoma Society (LLS) have literally wrapped up a June initiative called Subaru Loves to Care, with 30,000 new blankets for cancer treatment patients at nearly 250 local hospitals and cancer centers nationwide.
The month-long campaign was an extension of Subaru’s Love Promise – a pledge signed by Subaru, “to do right by the communities in which we live and work.” The effort allowed 54 LLS chapters to cooperate with 393 Subaru retailers for direct patient giving.
“We are proud and grateful to Subaru for this unique collaboration with its hundreds of retailers, who have shown such energy, compassion and enthusiasm for LLS’s goal to find cures for blood cancers and ensure access to treatments for patients who need them,” said Louis J. DeGennaro, president and chief executive officer of LLS, in a press release.
For the ‘Subaru Loves to Care’ campaign, visitors at participating retailers were allowed to share personalized, hand-written messages of hope, which were then handed out directly to patients to provide comfort and warmth while receiving treatment. Throughout June, those who wrote messages to patients received a Subaru and LLS awareness bracelet to further spread the word about blood cancers and the foundation’s work.
Thomas J. Doll, Subaru of America’s president and chief operating officer, said the project “truly embodied the spirit” of Subaru’s Love Promise to support causes “near and dear” to the hearts of Subaru employees and owners.
“We truly hope that both the blankets and messages of inspiration help provide comfort and warmth as patients continue their fight against cancer,” Doll said.
Common blood cancers include leukemia, non-Hodgkin’s lymphoma, Hodgkin’s lymphoma and multiple myeloma (MM), among others.