Shore Thing Marketing Volunteers ‘Light The Night’ In Support of Blood Cancer Cure

Shore Thing Marketing Volunteers ‘Light The Night’ In Support of Blood Cancer Cure

More than 30 volunteers from the South Plainfield, New Jersey-based sales and marketing company Shore Thing Marketing helped light up the evening skies with colorful lanterns to commemorate lives touched by leukemia and lymphoma, walking in the Light the Night event held in Princeton, New Jersey, to raise money in support of the cause. The Light The Night Walk is part of a fundraising campaign benefiting The Leukemia & Lymphoma Society (LLS) — a large voluntary health organization dedicated to funding research to find blood cancer cures and ensuring access to blood cancer treatments for patients.

According to the Leukemia Research Foundation and the Lymphoma Coalition, someone is diagnosed with blood cancer every four minutes in the U.S., which is anticipated to record more than 201,870 new cases this year, and more than one million people worldwide are living with lymphoma, and nearly 1,000 people are newly diagnosed with the disease every day. Despite treatment advances in recent years, 19,790 people are projected to die from Non-Hodgkin Lymphoma in the U.S. in 2015 — underscoring the need for new treatment options.

The Light The Night Walk brings together families and communities to honor blood cancer survivors, as well as those lost to the diseases, and the Shore Thing team is helping to shine a light on the importance of finding cures and providing access to treatments for blood cancer patients.


Joining together for a common goal, friends, families and co-workers form fundraising walk teams. Millions of consumers also help by donating at retail outlets. Culminating in inspirational and memorable evening walks every fall, participants in nearly 200 communities across North America join together carrying illuminated lanterns to take steps to end cancer.

Nationally, Light The Night participants raise an average of $250. Those who raise $1,000 or more become a member of the Bright Lights Club, and together, Bright Lights Club members raised more than $18.8 million last year in support of the LLS’s mission.

“We enjoyed participating in this event to support those working to beat and cure blood cancer,” says Richard Dinella, President of Shore Thing Marketing. “Our team has been directly affected by this cancer, and we were honored to walk in memory of Louisa Procopio, who passed away this summer due to a blood cancer.”

Shore Thing Marketing specializes in direct marketing and represents some of the largest Fortune 500 companies, using a unique approach that allows the company to achieve consistent growth. The company increases clients’ brand awareness while retaining current customers and acquiring new customers. In addition to the Leukemia and Lymphoma Society, Shore Thing Marketing plans to continue to support the community through philanthropic activities.

For more information, call 908-755-5420 or visit:

Shore Thing Marketing
The Leukemia & Lymphoma Society
The Light The Night Walk

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