Coinciding with National Blood Cancer Awareness Month, Burlington Stores and the Leukemia & Lymphoma Society (LLS) are once again partnering in the quest to raise funds for blood cancer research and lifesaving treatments.
Launched Sept. 9 in about 640 Burlington stores across the U.S., the campaign is also aimed at helping children who have just undergone treatment prepare to return to school.
This is the 17th year Burlington and LLS have teamed up, raising $32 million to date — $3.3 million just last year. Meanwhile, LLS is pouring $20 million into pediatric cancer research over the next five years, doubling its previous investment, the society said in its campaign announcement.
“Fighting cancer is in our DNA,” Louis J. DeGennaro, LLS president and CEO, said in a press release. “We are honored to have Burlington once again support our goal to find blood cancer cures and help patients access lifesaving treatments and cures. With Burlington’s support, we are able to focus on children with cancer who face obstacles in dealing with challenging treatments while they strive to adjust to returning to school.”
Through Dec. 1, store patrons are encouraged to donate at least $1 at checkout to support LLS’ mission to discover new treatments and cures.
About 1.3 million U.S. residents are living with or in remission from blood cancers. Nearly 6,000 school-age children are diagnosed with such diseases annually. To help youngsters adjust to a new school year after going through treatment, Burlington is collaborating with 56 LLS chapters nationwide to surprise them with a shopping spree for clothes at a local Burlington store.
“At Burlington, we are proud of our long-term commitment to fighting blood cancers and to supporting survivors,” said Tom Kingsbury, CEO and chairman of Burlington Stores. “We are committed to LLS’s mission to create a world without blood cancers, and we are honored to be able to outfit these young survivors as they head back to school in style.”
The Leukemia & Lymphoma Society is the world’s largest voluntary health agency dedicated to blood cancer. Its mission is to cure leukemia, lymphoma, and multiple myeloma, and improve the quality of life of patients and their families.
Based in Burlington, New Jersey, Burlington sells off-price apparel, including an expansive selection of coats for all ages.
September was designated by the U.S. Congress as National Blood Cancer Awareness Month in 2010.
